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Cinematic Clash: "Barbie" vs. "Oppenheimer" - Record-Breaking Previews Spark Fierce Competition

Post: 22.07.2022

The fierce battle between "Barbie" and "Oppenheimer" at the box office has reached an unprecedented level of excitement, with record-breaking previews setting the stage for an unforgettable clash. As anticipation builds, Warner Bros and Universal Pictures are witnessing their respective films, "Barbie" and "Oppenheimer," surpassing expectations with impressive earnings and enthusiastic audience reception. Let's delve into the exhilarating world of cinematic competition, exploring the triumphs of "Barbie" and "Oppenheimer," and the pulse-pounding weekend ahead.


Record-Breaking Previews:

Warner Bros has declared a resounding victory for "Barbie" as it achieved the best previews of the entire year, amassing a staggering $22.3 million. This surpasses the previous record held by "Guardians of the Galaxy Vol. 3," with $17.5 million, providing a welcome relief for Warner Bros following the stumble of "The Flash" last month. Meanwhile, Universal reports that "Oppenheimer" earned an impressive $10.5 million from 3,150 theaters in its previews, adding to the intense competition.


"Barbie's" Remarkable Earnings:

The success of "Barbie" has been nothing short of phenomenal. With $1.1 million earned from Wednesday previews at 500 locations, the film's Thursday earnings of $21.2 million alone remain the highest of 2023. Across 3,400 locations, "Barbie" has set a new standard, signaling a potential triumph that may breach the $100 million to $130 million mark over the weekend.


"Oppenheimer's" Resilient Preview:

Despite intense competition, "Oppenheimer" has proven its mettle among superhero blockbusters. With earnings falling within the range of renowned films like "It Chapter Two," boasting a $91 million opening weekend, "Oppenheimer's" strong turnout from the 18-34 age group, comprising 66% of the audience, has positioned the film for a formidable performance in the coming days.


Box Office Impact:

As "Barbie" and "Oppenheimer" rise to the challenge, last week's box office champion, "Mission: Impossible – Dead Reckoning Part One," maintains its grip on success with an estimated $99.2 million from 4,327 theaters over nine days. However, it will relinquish IMAX screens to "Oppenheimer" for the next three weeks, elevating the intensity of the battle for premium large-format dominance.


Anticipated Weekend Success:

Industry analysts are brimming with optimism, foreseeing a triumphant weekend for both films. "Barbie" is poised to potentially reach an astounding $100 million to $130 million, while "Oppenheimer" sets its sights on surpassing the $50 million milestone. The cumulative box office earnings of all films combined are expected to reach a colossal $200 million, setting the stage for a momentous cinematic weekend.


The exhilarating face-off between "Barbie" and "Oppenheimer" has electrified movie enthusiasts and critics alike. With record-breaking previews, strong presales, and critical acclaim, both films are well-positioned for success at the box office. As audiences eagerly await the final verdict, the intense competition between Warner Bros' "Barbie" and Universal's "Oppenheimer" has ignited an impressive buzz, promising a weekend of cinematic splendor and a celebration of the magic of storytelling on the silver screen.

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